iT’S all about connection.

TRUE CONNECTION.

Welcome to True, the petcare brand for those who truly get their pets.

I mean, who needs a life coach when you've got a snuggle buddy, right? Whether your furry mate is joining you for a coffee, a jog, or just a TV binge with the family, True is all about celebrating those moments. It's not rocket science; it's just having a laugh and enjoying life with your four-legged co-pilot.

Our premium range of pet toys and accessories are innovative, safe and made from quality materials.

TRUE X STEEDEN OFFICIAL COLLABORATION

wherE ICONIC FOOTY HERITAGE MEEts safe, premium pet play

Recognised as the number one rugby league and touch football brand in the world, Steeden is the official ball of the NRL, NRLW, Touch Football Australia and the Rugby League World Cup.

DESIGNED BY PET LOVERS, FOR PET LOVERS

Ethically made with globally recognised labour standards

Made from pet-safe products & materials

Proudly designed in Australia

WE CREATE PRODUCTS WITH YOUR FUR BABY’S NEEDS IN MIND

Blue outline of a teddy bear icon.

RELAXATION

Cosy time or calming

Illustration of a stylized white bone with a dark blue outline.

STIMULATION

Solo time play or alleviating boredom

Stylized tennis ball icon with blue outline and curve details on a white background.

INTERACTION

Owner & pet play time together

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#TRUECONNECTION