Effective Date: 23.03.2025

1. Introduction

True Petcare is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (the "Website").

By using our Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

• Automatically Collected Information: When you visit our Website, we may automatically collect certain information about your device and browsing activity, including:

  • Your IP address

  • Your browser type and version

• The pages you visit on our Website

• The date and time of your visit

• The time spent on each page

• Other diagnostic data

●      Information from Embedded Instagram Feed: Our Website includes an embedded Instagram feed. Please be aware that when you view content from this feed, Instagram may collect certain information about you, such as your IP address, browser information, and if you are logged into Instagram, your browsing activity. This collection is governed by Instagram's Privacy Policy, which can be found here: https://privacycenter.instagram.com/policy

3. How We Use Your Information

We may use the information we collect for the following purposes:

●      To Analyze Website Traffic and Usage: We use automatically collected information to understand how visitors interact with our Website, to improve its functionality and user experience. This may involve the use of website analytics tools such as Google Analytics.

●      To Display Embedded Instagram Content: We embed an Instagram feed on our Website to showcase our brand, influencer collaborations, and customer content related to our pet toys.

●      To Monitor and Moderate Instagram Feed: We may moderate the embedded Instagram feed to ensure the content is appropriate and aligns with our brand values.

4. Disclosure of Your Information

We may disclose your personal information in the following circumstances:

●      With Instagram: When you interact with the embedded Instagram feed, certain information may be shared with Instagram in accordance with their Privacy Policy.

●      With Analytics Providers: We may share automatically collected information with website analytics providers to help us analyze website traffic and usage.

●      Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Data Security

We take reasonable steps to protect the information we collect from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure.

6. Your Rights

Under the Australian Privacy Principles, you have certain rights regarding your personal information, including the right to access and correct your information. If you wish to exercise these rights, please contact us using the contact details provided below.

7. Third-Party Links

Our Website may contain links to third-party websites, including Instagram. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of these websites before providing any personal information.

8. Cookies

Our Website may use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and understand how you use our Website. By using our Website, you consent to our use of cookies in accordance with our Cookie Policy [If you have a separate cookie policy, link it here, otherwise you can include a brief explanation of the cookies you use and their purpose].

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: contact@truepetcare.com.au