IT’S ALL ABOUT

CONNECTION.

TRUE CONNECTION.

Logo with the word 'true' in lowercase white letters, featuring cat-like ears on the letter 'e' against a black background.

Our premium range of pet toys and accessories are innovative, safe and made from quality materials.

True celebrates THe moments THat make life wiTH pets extraordinary.

Welcome to True, the pet care brand for those who truly get their pets. I mean, who needs a life coach when you've got a snuggle buddy, right? Whether your furry mate is joining you for a coffee, a jog, or just a TV binge with the family, True is all about celebrating those moments. It's not rocket science; it's just having a laugh and enjoying life with your four-legged co-pilot.

It's all about connection. True connection.

A black and white dog with a white stripe on its face is lying down, holding a plush basketball in its mouth that has the word "true" written on it. The background is plain white.

DESIGNED BY PET LOVERS, FOR PET LOVERS

White heart shape on a black background

Ethically made with globally recognised labour standards.

A blue checkmark inside a white square border.

Made from pet-safe products & materials.

Silhouette map of Australia on a black background.

Proudly designed in Australia.

WE CREATE PRODUCTS WITH YOUR FUR BABY’S NEEDS IN MIND

Blue outline of a teddy bear icon.

RELAXATION

Cosy time or calming

Illustration of a stylized white bone with a dark blue outline.

STIMULATION

Solo time play or alleviating boredom

Stylized tennis ball icon with blue outline and curve details on a white background.

INTERACTION

Owner & pet play time together

Black and white photo of a dog with a bone toy outdoors, with a bright green knotted rope and blue abstract shape in the foreground.
Aenean eu leo Quam Cursus Amet Pellentesque Risus Ridiculus Porta Etiam Ultricies Vulputate Commodo Ligula Elit Condimentum Aenean eu leo Quam Cursus Amet Pellentesque Risus Ridiculus Porta Etiam Ultricies
Gallery Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more

#TRUECONNECTION